吉伊卡哇與日本麥當勞聯名！吉伊、小八化身速食店店員，推出 8 款快樂兒童餐玩具

在變化快速的潮流文化裡，吉伊卡哇總是懂得如何讓人心動。

這回，征服人心的療癒 IP 與日本麥當勞攜手，推出期間限定聯名，吉伊卡哇、小八、烏薩奇等角色紛紛換上制服，化身速食店店員，帶來共 8 款的快樂兒童餐玩具，自 5 月 16 日起正式登場。

聯名活動共分為 3 週，第 1 週（5/16 至 5/22 日）、第 2 週（5/23 至 5/29）分別提供 4 款玩具，第 3 週（5/30 起）則供應全系列 8 款，本文將進一步盤點這場聯名的玩具細節、必收亮點等。

吉伊卡哇聯名日本麥當勞！8 款玩具亮點整理

首週登場的系列，包括：可手動調整日期的小八日曆、由小八與海獺勇者駕駛的紅色玩具車，車尾還可顯示該次行進的公分數、旋轉杯緣，即可變換台詞的吉伊卡哇飲料杯／筆筒，以及用來收納小物的烏薩奇鬆餅盒。

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接續在第 2 週亮相的系列，則有：附贈照片的小八相框（可自行替換相片）、吉伊卡哇便條紙套組（放置便條紙，外盒也可收納個人小物）、烏薩奇貼紙膠台組（當附贈貼紙用完後，可補入膠帶，繼續使用）、小桃與扛棒的筆蓋套。

吉伊卡哇與日本麥當勞聯名的一系列玩具，不僅維持了 IP 本身的可愛與美學，彷彿是吉伊卡哇世界觀的延伸，也兼具日常實用與互動性，讓開箱餐點的瞬間，像是打開了一方療癒宇宙。

品牌重塑・風格行銷・科技賦能・永續經濟・體驗設計 —— 建構影響力品牌

❝ 日本創意總監水野學指出，具有影響力的企業應擁有清晰的願景，而願景的核心在於「創造問題」。當理想與現狀存在落差，解決問題的過程便推動創新與進步。 提出關鍵問題、找到生存以外的價值核心，將是影響力品牌的重要課題。 ❞

當消費不再因「價格」，而是「價值」買單。品牌何以透過美學與體驗彰顯市場區隔，構築獨特的世界觀？怎麼重塑定位、跨域鏈結，打造長久經營的品牌生態系？風格經濟論壇邀請業界品牌領袖、創意領路人深度開講，提供第一手品牌觀點、經營策略與創新實務，深入探索風格經濟背後的思維模式與商業機會，實現影響力長期增長。

WHY —— 品牌為何而做？
✓ 風格經濟時代的品牌須知
✓ 影響力的建構與管理
✓ 價值導向的消費體驗革新

HOW —— 品牌如何而做？
✓ 新一代創意人才經營
✓ 設計、永續、科技的企業導入實務
✓ 品牌價值溝通的方法、策略與應用

席次有限！最後報名機會 → https://bit.ly/3RfRsoI

3 大品牌經營脈絡、7 場主題演講，業界品牌領袖、創意領路人齊聚分享！

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…

▫ 精彩議程 /

Next-Gen Brand • 新世代品牌的成長法則

當代品牌該了解的創意產業趨勢、AI 動向、影響力管理與商業成長方法，如何構築企業的未來策略藍圖，溝通下一代？

❶ #品牌起手式

當代品牌須知！如何打造未來影響力品牌

Speaker ⟢ 沈方正 / 老爺酒店集團執行長
⊙ 重新思考品牌的本質與主張，怎麼持續創造影響力成長？
⊙ 「老爺式旅行」怎麼跨域鏈結、建構體驗，構築共好生態圈？

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❷ #AI 趨勢

AI 與創意產業的共生與演化

Speaker ⟢ 楊佳翰 / 國立成功大學創意產業設計所教授暨所長
⊙ AI 之於創意產業的影響，怎麼改變業界生態到工作模式？
⊙ 放眼未來的創意經濟，AI 的演化與應用優化

講者簡介 ⟢ 目前擔任成大創意產業設計研究所教授兼所長，同時擔任成大藝術中心副主任。主要投入研究包括服務設計、使用者經驗、設計思考團隊動力、地方創生、創意產業分析等主題。喜歡探索 AI 浪潮下位於設計、科技、商業、藝術、人文等科目邊界上的趨勢主題。

Brand Evolution • 塑造風格經濟的影響力品牌經營

影響力從何而來？聚焦風格經濟時代的品牌管理、永續化經營、市場溝通與美學行銷。怎麼從問題本質出發，提出關鍵主張，串連影響力品牌的現在與未來？

❸ #設計驅動

設計思維成為企業共識，驅動組織再成長

Speaker ⟢ 施前江 / Logitech 羅技台港澳總經理
⊙ 怎麼重整企業文化、創造永續迴路，推動組織的生長與再生？
⊙ 設計思維與品牌經營的整合，如何將設計 DNA 深植團隊到產品流程

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❹ #品牌參與

從顧客共感到消費參與，建構品牌的生活圈

Speaker ⟢ 何承育 / 勤美璞真文化藝術基金會執行長
⊙ 商場、旅宿、美術館的生活圈整合，以品牌驅動城市美學進化
⊙ 品牌的重新定位，怎麼推動社區活化到民眾生活參與？

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🔥 席次有限！最後報名機會 ▸▸ https://bit.ly/3RfRsoI

Design Driven • 引領風潮的新商業實踐

當設計思考導入品牌策略實踐，如何影響商業決策到創意落地？服務體驗、設計共創、永續循環的商業方法與應用，怎麼引領企業實現影響力的成長？

❺ #體驗設計

設計體驗、設計感受，造一個品牌世界觀

Speaker ⟢ 陳心龍 / 驚喜製造共同創辦人
⊙ 品牌溝通的需求梳理，設計體驗細節與感官情緒營造
⊙ 怎麼在體驗中置入關鍵訊息，讓品牌內化至顧客的心？

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❻ #永續經濟

設計轉化資源新生，啟動消費新循環

Speaker ⟢ 韓世國／點睛設計創辦人暨設計總監
⊙ 設計思考的注入，如何彰顯資源真正的價值，創造永續商機？
⊙ 循環概念的建立，從企劃、產品到通路的流程再設計

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❼ #品牌重塑

故事即本質，再造品牌新風貌

Speaker ⟢ James Soames / Subkarma 薩巴卡瑪共同創辦人暨品牌策略總監
⊙ 走過多年的資深企業，如何挖掘核心本質與價值主張？
⊙ 品牌再造的原則、方法與策略，重新想像品牌的未來

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▫ 報名資訊 ⧸
時間：2025.05.14（三）10:00-16:40（09:30 開放報到）
地點：張榮發國際會議中心（台北市中正區中山南路 11 號）
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▫ 適合參與對象 ⧸
❶ 品牌經理人 – 欲追求品牌策略轉型與形象重塑
❷ 企業裡的設計創意工作者 – 欲深化設計導入品牌的商業思維
❸ 整合公關行銷企劃 – 欲透過企劃力深化品牌行銷溝通
❹ 跨領域專案工作者 – 欲整合與串連跨領域、跨專業資源

給品牌的學習整合方案！2025 風格經濟學程：年度課表公開！盲鳥選修 ╳ 套票優惠 79 折起
✦ 了解更多課程 ▸▸ https://bit.ly/4atcJ7h

▫ 報名須知 ⧸
※ 論壇附贈午餐及茶飲。
※ 本公司採用電子發票，發票將統一於付款完成後的兩週內由「綠界科技 ECPay」寄送電子發票開立通知至您報名時填寫的發票收件人email。若有公司報帳特殊需求（如更改統編、同筆訂單開立多張發票…等），敬請於報名前來信或來電告知，完成報名後恕無法受理，謝謝。
※ 如需申請退款請於論壇開始日前 8 個工作天告知，我們將收取課程的 10% 費用以及銀行轉帳之手續費，逾期恕不受理。論壇亦提供名額保留，請於課前來電或來信告知，可為您保留名額一年，一年內若對其他課程有興趣可轉移至該堂課。
※ 主辦單位保留活動大綱異動之權利，更新資訊以活動網頁內容為主。

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