吉伊卡哇与日本麦当劳联名！吉伊、小八化身速食店店员，推出 8 款快乐儿童餐玩具

在变化快速的潮流文化里，吉伊卡哇总是懂得如何让人心动。

这回，征服人心的疗愈 IP 与日本麦当劳携手，推出期间限定联名，吉伊卡哇、小八、乌萨奇等角色纷纷换上制服，化身速食店店员，带来共 8 款的快乐儿童餐玩具，自 5 月 16 日起正式登场。

联名活动共分为 3 周，第 1 周（5/16 至 5/22 日）、第 2 周（5/23 至 5/29）分别提供 4 款玩具，第 3 周（5/30 起）则供应全系列 8 款，本文将进一步盘点这场联名的玩具细节、必收亮点等。

吉伊卡哇联名日本麦当劳！8 款玩具亮点整理

首周登场的系列，包括：可手动调整日期的小八日历、由小八与海獭勇者驾驶的红色玩具车，车尾还可显示该次行进的公分数、旋转杯缘，即可变换台词的吉伊卡哇饮料杯／笔筒，以及用来收纳小物的乌萨奇松饼盒。

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接续在第 2 周亮相的系列，则有：附赠照片的小八相框（可自行替换相片）、吉伊卡哇便条纸套组（放置便条纸，外盒也可收纳个人小物）、乌萨奇贴纸胶台组（当附赠贴纸用完后，可补入胶带，继续使用）、小桃与扛棒的笔盖套。

吉伊卡哇与日本麦当劳联名的一系列玩具，不仅维持了 IP 本身的可爱与美学，仿佛是吉伊卡哇世界观的延伸，也兼具日常实用与互动性，让开箱餐点的瞬间，像是打开了一方疗愈宇宙。

品牌重塑・风格行销・科技赋能・永续经济・体验设计 —— 建构影响力品牌

❝ 日本创意总监水野学指出，具有影响力的企业应拥有清晰的愿景，而愿景的核心在于“创造问题”。当理想与现状存在落差，解决问题的过程便推动创新与进步。 提出关键问题、找到生存以外的价值核心，将是影响力品牌的重要课题。 ❞

当消费不再因“价格”，而是“价值”买单。品牌何以透过美学与体验彰显市场区隔，构筑独特的世界观？怎么重塑定位、跨域链结，打造长久经营的品牌生态系？风格经济论坛邀请业界品牌领袖、创意领路人深度开讲，提供第一手品牌观点、经营策略与创新实务，深入探索风格经济背后的思维模式与商业机会，实现影响力长期增长。

WHY —— 品牌为何而做？
✓ 风格经济时代的品牌须知
✓ 影响力的建构与管理
✓ 价值导向的消费体验革新

HOW —— 品牌如何而做？
✓ 新一代创意人才经营
✓ 设计、永续、科技的企业导入实务
✓ 品牌价值沟通的方法、策略与应用

席次有限！最后报名机会 → https://bit.ly/3RfRsoI

3 大品牌经营脉络、7 场主题演讲，业界品牌领袖、创意领路人齐聚分享！

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…

▫ 精彩议程 /

Next-Gen Brand • 新世代品牌的成长法则

当代品牌该了解的创意产业趋势、AI 动向、影响力管理与商业成长方法，如何构筑企业的未来策略蓝图，沟通下一代？

❶ #品牌起手式

当代品牌须知！如何打造未来影响力品牌

Speaker ⟢ 沈方正 / 老爷酒店集团执行长
⊙ 重新思考品牌的本质与主张，怎么持续创造影响力成长？
⊙ “老爷式旅行”怎么跨域链结、建构体验，构筑共好生态圈？

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❷ #AI 趋势

AI 与创意产业的共生与演化

Speaker ⟢ 杨佳翰 / 国立成功大学创意产业设计所教授暨所长
⊙ AI 之于创意产业的影响，怎么改变业界生态到工作模式？
⊙ 放眼未来的创意经济，AI 的演化与应用优化

讲者简介 ⟢ 目前担任成大创意产业设计研究所教授兼所长，同时担任成大艺术中心副主任。主要投入研究包括服务设计、使用者经验、设计思考团队动力、地方创生、创意产业分析等主题。喜欢探索 AI 浪潮下位于设计、科技、商业、艺术、人文等科目边界上的趋势主题。

Brand Evolution • 塑造风格经济的影响力品牌经营

影响力从何而来？聚焦风格经济时代的品牌管理、永续化经营、市场沟通与美学行销。怎么从问题本质出发，提出关键主张，串连影响力品牌的现在与未来？

❸ #设计驱动

设计思维成为企业共识，驱动组织再成长

Speaker ⟢ 施前江 / Logitech 罗技台港澳总经理
⊙ 怎么重整企业文化、创造永续回路，推动组织的生长与再生？
⊙ 设计思维与品牌经营的整合，如何将设计 DNA 深植团队到产品流程

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❹ #品牌参与

从顾客共感到消费参与，建构品牌的生活圈

Speaker ⟢ 何承育 / 勤美璞真文化艺术基金会执行长
⊙ 商场、旅宿、美术馆的生活圈整合，以品牌驱动城市美学进化
⊙ 品牌的重新定位，怎么推动社区活化到民众生活参与？

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🔥 席次有限！最后报名机会 ▸▸ https://bit.ly/3RfRsoI

Design Driven • 引领风潮的新商业实践

当设计思考导入品牌策略实践，如何影响商业决策到创意落地？服务体验、设计共创、永续循环的商业方法与应用，怎么引领企业实现影响力的成长？

❺ #体验设计

设计体验、设计感受，造一个品牌世界观

Speaker ⟢ 陈心龙 / 惊喜制造共同创办人
⊙ 品牌沟通的需求梳理，设计体验细节与感官情绪营造
⊙ 怎么在体验中置入关键讯息，让品牌内化至顾客的心？

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❻ #永续经济

设计转化资源新生，启动消费新循环

Speaker ⟢ 韩世国／点睛设计创办人暨设计总监
⊙ 设计思考的注入，如何彰显资源真正的价值，创造永续商机？
⊙ 循环概念的建立，从企划、产品到通路的流程再设计

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❼ #品牌重塑

故事即本质，再造品牌新风貌

Speaker ⟢ James Soames / Subkarma 萨巴卡玛共同创办人暨品牌策略总监
⊙ 走过多年的资深企业，如何挖掘核心本质与价值主张？
⊙ 品牌再造的原则、方法与策略，重新想像品牌的未来

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▫ 报名资讯 ⧸
时间：2025.05.14（三）10:00-16:40（09:30 开放报到）
地点：张荣发国际会议中心（台北市中正区中山南路 11 号）
🔥 名额有限！立即报名 ▸▸ https://bit.ly/3RfRsoI

▫ 票价资讯 ⧸
． 早鸟优惠延长 $3,600/人 (5.12 前报名)
．双人优惠 $3,600⧸人
．三人以上团体票 $3,200⧸人
．十人以上企业团报 $3,000⧸人
．一般票 $4,200⧸人

▫ 适合参与对象 ⧸
❶ 品牌经理人 – 欲追求品牌策略转型与形象重塑
❷ 企业里的设计创意工作者 – 欲深化设计导入品牌的商业思维
❸ 整合公关行销企划 – 欲透过企划力深化品牌行销沟通
❹ 跨领域专案工作者 – 欲整合与串连跨领域、跨专业资源

给品牌的学习整合方案！2025 风格经济学程：年度课表公开！盲鸟选修 ╳ 套票优惠 79 折起
✦ 了解更多课程 ▸▸ https://bit.ly/4atcJ7h

▫ 报名须知 ⧸
※ 论坛附赠午餐及茶饮。
※ 本公司采用电子发票，发票将统一于付款完成后的两周内由“绿界科技 ECPay”寄送电子发票开立通知至您报名时填写的发票收件人email。若有公司报帐特殊需求（如更改统编、同笔订单开立多张发票…等），敬请于报名前来信或来电告知，完成报名后恕无法受理，谢谢。
※ 如需申请退款请于论坛开始日前 8 个工作天告知，我们将收取课程的 10% 费用以及银行转帐之手续费，逾期恕不受理。论坛亦提供名额保留，请于课前来电或来信告知，可为您保留名额一年，一年内若对其他课程有兴趣可转移至该堂课。
※ 主办单位保留活动大纲异动之权利，更新资讯以活动网页内容为主。

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