随着马年（2026 年）到来，无论是国内外品牌、插画家及设计师纷纷以马为题，创作出丰富的视觉作品。Shopping Design 编辑特别精选 10 款创意设计，涵盖新年贺卡、明信片、红包袋和动画等，带你一同收藏台湾与日本创作者的马年创意灵感。
01 台湾插画家 TINGFANG
继去年（2025 年）将蛇年化作风火轮意象，插画家 TINGFANG 再度携手台南咖啡厅二子，推出 2026「马年平安狂奔」红包袋组。他以充满趣味、具有图像感的形状，搭配史密斯纸与烫箔工艺，描绘马儿的跃动姿态，传递在快速变动的世界中，仍能保持内心平静、温暖前行的祝福。
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02 台湾插画家 汤士贤
台南插画工作者汤士贤（Cecil Tang）向来擅长捕捉生活中细微的温度，以温柔内敛的笔触，结合充满台式美学的叙事风格，创作出无数动人的视觉作品。
在 2026 马年贺卡中，汤士贤再度发挥其对细节的高度洞察力，将马儿的优雅与爆发力浓缩于方寸画面。此次更特别联手动态设计师 Kevin Cheng，将静态插画转译为富有节奏感的影像，透过神情与肢体律动，让作品突破平面框架。
在 Instagram 查看这则贴文Cecil Tang（@ceciltang.tw）分享的贴文
03 台湾插画家 洪添贤 Croter × PAPERWORK
台北 PAPERWORK 纸本作业是一间深耕孔版印刷与纸张美学的工作室，致力推广细腻的印艺质感；而插画家洪添贤（Croter）则以敏锐观察力捕捉生活细节，笔触温柔且富有社会关怀。此次双方联手，透过活版印刷工艺推出马年明信片《Ride Again》，作品中还藏有一「猫咪」彩蛋，你有发现吗？
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04 台湾插画家 早日 / Zao Ri
擅长以细腻灰阶描绘内心寂静的插画家早日（Zao Ri），在快步调的 2026 丙午火马年，选择以优雅而坚韧的姿态回应。
他以电影运镜般的诗意风格，呈现具有故事性的画面，笔下的马儿不再一味奔驰，而是在湖畔歇息、漾起春水，随后循着风的节奏再度前行。透过厚磅纸张的触感，传递出「在奋斗中恢复力量」的讯息，提醒人们在快速变动的世界里，仍能保有从容，于停歇中蓄积再次出发的勇气。
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05 台湾设计师 宋政杰
平面暨字体设计师宋政杰，以极具视觉张力的字体设计与前卫编排美学著称，曾为金曲 31 等大型典礼与品牌操刀字体设计。此次他再度联手动态设计师 Kevin Cheng 推出动态与印刷双版本马年贺卡，该作品将于 1/23 至 1/29 在台北「闹咖啡」3F 展出，邀请读者前来感受结合设计张力与奔腾动态的多件作品。
在 Instagram 查看这则贴文Sung cheng chieh（@sung_cheng_jie）分享的贴文
06 台湾设计师 纸上行旅
正如其名称「纸上行旅」，邓彧的作品像是带领观者在纸张上进行一场安静的旅行。他擅长将平凡的日常片段化为诗意的视觉叙事，著有《纸上行旅的移动风景》、《回家》等图文作品。今年，邓彧亦推出马年红包设计，并搭配吉利数字 16888 ，为新年注入踏实祝福。
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07 中华文化总会
迎接变动与挑战并存的 2026 年，中华文化总会特别推出「好柿马上花生」红包袋，巧妙运用「马背着柿子与花生」的趣味图案，结合「好事马上发生」的台湾国语谐音梗，将满满的好运与幽默化作诚挚祝福，陪伴大家在全新的一年里，天天都有好柿花生、万事皆顺利！
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08 日本插画家 岸润一
日本插画家岸润一（Junichi Kishi）以清新、明亮的色块风格著称，其作品常见于日本杂志、广告与书籍等。此次马年贺卡，岸润一以融合日式传统与斯堪地那维亚木版画的视觉呈现，并运用丰富的几何元素，将传统的达摩、福助人形、门松等日本开运符号重新诠释，呈现出既现代又富有质感的视觉魅力。
图片来源／IG@junichi_kishi
09 日本艺术团队 Sara
艺术团队 Sara 运用他们擅长的「照片涂鸦」风格，呈现从蛇年过渡到马年的奇幻意象。透过 Sara 细腻的笔触，在浩瀚的银河下，灵动的蛇形星群与昂首的骏马线条交织，仿佛宇宙星辰正进行着一场无声的生肖交接仪式。
图片来源／IG@sara2626_if
10 日本设计师 有留飒纪
这款由设计师有留飒纪（Saki Aridome）操刀的极简印花贺卡，展现他身为工业设计师对材质与细节的敏锐度。有留飒纪运用特殊的压纹工艺，在纸张表面勾勒出深浅有致的线条，营造出如同马儿踏过雪地后留下的蹄印错觉。这件作品除了在视觉上极其简约洗练，更透过触觉层次赋予平面设计立体感与生命力。
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编辑精选 10 款马年插画与设计，不只是迎接 2026 年的祝贺小物，更展现创作者对时代氛围的细腻回应。视觉上，既有骏马奔腾的磅礡意象，也有透过特殊压纹留下的雪中蹄印，呈现内敛而动人的层次；工艺上则有活版印刷、烫箔与厚磅纸质，体现对材质细节的掌握。希望这些兼具美感与灵魂的创作，能在奔腾的 2026 丙午火马年中，陪伴你从容前行。
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・细致解决问题与需求的商业思维
・跨域、跨单位的设计沟通要点
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≣ 过往课程参考
▸ 设计要如何发挥商业影响力？冯宇、彭冠杰、何庭安、徐光慧，以多面向视觉策略，为品牌创造有感共鸣
▸ 以设计力创造商业价值！究方社、瑜悦设计、dosomething studio、IF OFFICE 谈设计的跨产业应用
#Creativity
4/29：品牌里的创意实践 | 策略思维
5/14：品牌里的创意实践｜品牌沟通
≣ 学习重点
・策略洞察到创意提案
・提案沟通与概念转译
・面对新世代内容企划与沟通
・品牌长期议题与声量经营
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≣ 过往课程参考
▸ 整合行销新浪潮！米兰营销、宝岛制造、八曜和茶、导演尹国贤，4 位专家解析品牌差异化沟通策略
▸ 打造引人共鸣的品牌沟通！台湾吧、RE:LAB、法乐数位创意、杰德影音，从 4 大核心行销课题剖析创新策略
#AI
6/10：设计里的AI提案力
≣ 学习重点
・AI如何参与设计工作者前期资料蒐集、策略收拢
・AI如何协助创意发想
・AI如何帮助提案过程与沟通
・AI使用情境与风险评估
#Branding
7/16：风格品牌经营学
≣ 学习重点
・回扣定位的品牌核心思维
・从产品至通路的市场行销策略
・由内到外对齐共识的团队沟通与品牌经营
・跨品牌、跨领域合作应用与策略蓝图
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≣ 过往课程参考
▸ 风格品牌经营学｜设计重塑、风格行销、创新经营、永续沟通的关键思维！
▸ 打造深植人心的品牌！恒隆行、DDG、硬是设计、印花乐、乐柠汉堡，从 5 个核心议题剖析经营关键
#Experience
11/12：品牌中的体验叙事力
≣ 学习重点
・塑造体验的展策要点与细节
・跨载体的品牌体验经营
・空间店铺到品牌策展的商业应用
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≣ 过往课程参考
▸ 11.13 品牌里的体验设计学｜品牌建构 ╳ 空间设计 ╳ 展策叙事 ╳ 跨界企划的策略思维与观点
▸ 展览体验如何驱动商业价值？INCEPTION 启艺、水越设计、超维度、惊喜制造、WILDER 谈策展里的商业学问
🎁 预购盲鸟、套票组合享最低 79 折优惠起
适合参与对象
❶ 品牌企业主 – 寻求转型与创新，驱动品牌持续成长
❷ 跨产业创意团队 – 挖掘品牌需求与痛点，探询创意突破
❸ 专案与产品经理 – 吸收跨领域知识观点，开发新的工作方法
▫ 票价资讯
⭓⭔ 立即选修 ➠ https://reurl.cc/eV7Rvb
全年套票： 打造设计新商业典范，全年度 6 堂课程
▹▹ 报名全年享套票优惠 $19,800（原价 $25,200）!
三堂组合：兼具深度与广度的学习旅程，全方位升级跨领域职能！
❶ 打造创意脑经理人 ▸ 4/29 策略思维 + 5/14 品牌沟通 + 7/16 品牌经营
❷ 设计驱动的策略思维 ▸ 3/19 视觉设计 + 6/10 AI提案 + 7/16 品牌经营
❸ 行销也该学的设计思考 ▸ 3/19 视觉设计 + 4/29 策略思维 + 5/14 品牌沟通
▹▹ 报名三堂享套票优惠 $9,990（原价 $12,600）!
双堂套票：精选课程一加一，迈向职涯成长的深度补给包！
❶ 品牌左右脑双轮驱动 ▸ 3/19 视觉设计 + 4/29 策略思维
❷ 风格创意大健检 ▸ 4/29 策略思维 + 5/14 品牌沟通
❸ 新时代设计方法论 ▸ 3/19 视觉设计力 + 6/10 AI提案
❹ 品牌体验全攻略 ▸ 7/16 品牌经营 + 11/12 体验叙事
▹▹ 报名双堂享套票优惠 $7,000（原价 $8,400）!
单堂盲鸟：创意人年末年始起手式
❶ 3/19 商业里的视觉设计力
❷ 4/29 品牌里的创意实践 | 策略思维
❸ 5/14 品牌里的创意实践｜品牌沟通
❹ 6/10 设计里的AI提案力
❺ 7/16 风格品牌经营学
➏ 11/12 品牌中的体验叙事力
▹▹ 盲鸟票优惠 $3,600（原价 $4,200）!
—
▫ 报名须知
时间：课程含 5 小时以上全日议程，提供午餐餐盒
地点：张荣发国际会议中心 （台北市中正区中山南路11号）
课程洽询：请来信 sd@shoppingdesign.com.tw
※ 10 人以上企业团报欢迎来信洽询。
※ 课程讲师与内容将以该堂课程官网公布为主，并保留内容大纲、时间异动之权利，敬请期待完整资讯公布。
※ 本活动为特别优惠方案，恕不提供退款。若您无法出席课程，请于课前来信告知，我们会为您保留名额一年，一年内若您对其他「风格经济学院」课程有兴趣可转移至该堂课，名额亦可转让他人。
※ 发票将于付款完成后的两周内寄出。若有公司报帐特殊需求，敬请提前来信告知，活动后恕无法受理，谢谢。
※ 本活动保留变更、修改、终止之权力，若有变更将依活动页公告为准。
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